What we do

We provide local independent business owners with the insights and guidance they need to reach their goals.

Growth Planning

Growth Planning

When you have big dreams for your business but don’t know how to make it happen.

Results Tracking

Results Tracking

When you don’t have the resources you need to track and improve business performance.

Owner Coaching

Owner Coaching

When you feel all alone as you’re leading your business, and you need a sounding board.


There is no better feeling on earth than having a positive impact on the causes and the lives of the people we care about.

From the first time we spoke, I learned to look differently at the things my team and I do every day. The impact on the performance of our shop has been phenomenal. In just 3 months we experienced a 42% increase in month-over-month sales that can be directly attributed to our work with Dashmap.

Sue Benzuly, Owner
Evolve Apothecary & Spa

We knew we needed to change how we operated if we were going to reach our goals. But change can be very dangerous when you have too many blind spots. Dashmap dove into our data and quickly identified changes with the highest probability of success. Now we have a plan we believe in.

Jerry Fortin, Co-Owner
Simply Natural

Dashmap delivers! After only a few weeks, we are seeing the financial benefits of better stock management. Unlike software tools, they actually come out to our shop and guide us through each step. The personal attention and understanding of who we are have made this experience effective and fun.

Christine Mulhall, Co-Owner
The Good Seed Natural Food Market

Before Dashmap, my head was constantly spinning and I didn't have the insight to translate my personal and business desires into a real plan, but my coach listened passionately and did just that! My new found clarity and focus have me super excited, grateful and confident for the future!

Kim Mendes, Owner

Working with Dashmap has been an enlightening experience. They designed a plan to position me as an expert in the field. And they tied tasks directly to measures of financial success. Most importantly, they’ve helped instill the confidence that I can take the business where I want it to go.

Shane Sauer, Owner

Seeing our inventory and bundling with other brands on a daily basis has changed how we think about sales. Not only are we able to anticipate orders, reduce our lead times and increase sales at our current shops, but we also have a stronger sales story for new shops, pitching products backed by data.

Stephanie Additon, Owner
JAVA Skin Care

Many firms claim to hold the key to grow local shops' profits. They all sound good on paper but don’t work in practice because they fail to understand our day-to-day constraints. Dashmap gets it. I used to be pulled in so many directions but Dashmap put me back in control to only focus on what works.

Line Daems, Owner
Kreatelier - A Fabric Concept Store

Growing a business can be stressful and lonely at times. For over a year now, Dashmap has provided me with extremely valuable business support. Any time I face a difficult question, I can count on my coach to dissect the issue, provide new insights and help me make the right decisions.

Nicolas Jacobeus, Owner

Dashmap analytical capabilities alone are a game changer. Every time we meet, I see the path more clearly, whether by challenging my thinking or simply by confirming I'm on the right track. But their ability to listen and adapt to our changing needs is what makes our partnership so special and valuable.

Jan Faust Dane, Owner
Stock Culinary Goods

Who we help

We help businesses that create healthy and eco-friendly experiences. Because when they grow, we all benefit.

Retail Shops

Retail Shops

Retail shops have a huge responsibility when it comes to bringing us the best possible products. Unfortunately, product quality is not enough. We help shop owners find paths to profit hidden in their inventory and sales data.

Service Providers

Service Providers

The demands of clients who are used to the e-commerce environment are redefining what service means today. Service providers are under constant pressure. We help increase resource utilization and client value.

Product Brands

Product Brands

A better world starts with the creation of great products. But in fast-moving global markets, knowing what to create when is not easy. We help product brands use their production and distribution data to grow their business.

How we help

We understand your day-to-day reality of limited time and cash. Our program focuses on what works for you.


We compile goals, resources, activities, results and benchmarking data to identify your most important growth drivers. Next, we develop and help implement a detailed action plan to reach your goals.


The performance of your plan, good or bad, results from your activities: some are profit drivers and others are loss drivers. We build interactive dashboards to show you which are which and why.

Progress REVIEW

Analysis of your results tracker helps maximize the effectiveness of your growth planner. By rigorously reviewing the impact of each initiative, we can identify which ones to keep, fix or cancel.

Vision & Mission

We see great value in consumer choices. Now, these choices are split between two polarized yet complementary models: 1) convenient commodities, led by online and big box corporations, and 2) specialty experiences, led by local independent businesses. We expect this divide will continue to grow. We want to live in a world where hard-working independent business owners get their fair share of the value they bring to their communities, and where people who are passionate about helping them can do so as part of a highly rewarding job.


Our mission is to provide independent business owners with a cost-effective, affordable way to achieve their goals. We do this via a continuous process of: 1) developing a growth plan, 2) tracking results, and 3) reviewing progress. Our local, fully-trained coaches guide owners in their communities along this journey to success. This approach relies on data – collection, visualization and analysis – and best practices to always ensure independent business owner’s limited resources are focused on the most impactful and cost-effective activities.


Local Coaches

Dashmap coaches love their communities. Helping local business owners gives them a sense of fulfillment.


  • Teach you strategy
  • Understand the data
  • Transfer those skills to you


  • Live in your community
  • Know your market
  • Meet with you in person


  • Make it personal
  • Take no shortcuts
  • Care about legacy

Founding Coaches

Younes and Anne founded Dashmap to bring long-lasting positive impact to local communities. Believing that independent businesses are the key to a richer and more meaningful consumer experience, the duo aims to help owners build a foundation that will allow their businesses to thrive. The simple yet profound Dashmap program empowers independent business owners with the visibility and focus they typically lack.


Younes Lattenist

Younes holds an extensive background in business strategy and international commerce, bringing impact to more than 300 businesses over the last decade. Previous endeavors include co-founding a successful marketing company, TribalVision, with a new model of client service. Prior to that, Younes was a consultant at McKinsey & Company, a global management consulting firm that serves as an advisor to the world’s leading businesses. His consulting areas included marketing, operations, organization and strategy. Younes holds an MBA from the Tuck School of Business at Dartmouth College and is a former Air Force captain.


Anne Delmarquette

Anne’s work has touched on every facet of the retail industry. She holds three master’s degrees, in psychology, general management and marketing, respectively. She launched her career as buyer for a European clothing and accessories company. There she became responsible for P&L, sales data and trend analysis, full-cycle retail management, supplier networks, and brand positioning. When her daughters were young, she started her own business as an independent sales consultant. She has also managed national retail accounts like Kroger and Target for well-known eyewear brands at FGX International.