What we do

Local business can change our world for the better. We help great owners and shops reach their full potential.

Stock Optimizer

Stock Optimizer

When stockouts, dusty stock and single-item baskets are dragging profits down.

Custom Reporting

Custom Reporting

When you don’t have the resources you need to track and improve business performance.

Owner Advisory

Owner Advisory

When you feel all alone as you’re leading your business, and you need a sounding board.


There is no better feeling on earth than having a positive impact on the lives of the people we care about.

From the first time we spoke, I learned to look differently at the things my team and I do every day. The impact on our shop performance has been phenomenal. In just 3 months we experienced a 42% increase in month-over-month sales that can be directly attributed to our work with Dashmap.

Sue Benzuly
Evolve Apothecary & Spa

Many firms claim to hold the key to grow local shops' profit. They all sound good on paper but don’t work in practice because they fail to understand our day-to-day constraints. Dashmap gets it. I used to be pulled in so many directions but Dashmap put me back in control to only focus on what works.

Line Daems

Before Dashmap, our teams used to spend hours collecting data to get a very static ``after the facts`` picture of our business. Now, not only data collection is fully automated but with our new interactive dashboard, we can finally focus on analyzing and improving real-time business drivers.

David Farnum

I initially engaged Dashmap to improve our reporting function. The time saved and our newly gained analytics capabilities alone were game changers. Then, Dashmap's strategic expertise, obsession for results and dedication level quickly gained my trust and a seat on our board of directors.

Phil Perut
SES America

Growing a business can be stressful and lonely at times. For over a year now, Dashmap has provided me with extremely valuable executive support. Every time I meet my coach I see the path more clearly, whether by challenging my thinking or simply by confirming I'm on the right track.

Nicolas Jacobeus

We feel very fortunate to have Dashmap as part of our advisory board. Their expertise across multiple geographies, industries and functions is a tremendous asset for us. Any time we face a difficult question, we can count on Dashmap to dissect the issue and help us make the right decisions.

Anne-Lise Bighinatti

Who we help

We choose our clients very carefully by asking ourselves 2 questions: 1. Do we care about what they do? And 2. Can we help them?

Retail Shops

Retail Shops

Retail shops have a huge responsibility when it comes to bringing us the best possible products. Unfortunately, product quality is not enough. We help shop owners find paths to profit hidden in their inventory and sales data.

Service Providers

Service Providers

The demands of customers who are used to the e-commerce environment are redefining what service means today. Service providers need to take heed. We help them win by improving customer experience and retention.



A better world starts with the creation of great products. But in fast-moving markets, knowing what to produce when is not easy. We help manufacturers use their sales and production data to retain and win new business.

Why Dashmap

We help great owners and shops reach their full potential. What sets us apart in this quest is a combination of 3 assets.

Focus on Measurement

  • Zeroes in on what we do best.
  • Supports dreams grounded in data.
  • Lets us show you the right path.

Reporting Methodology

  • Uses a proprietary framework.
  • Benchmarks hundreds of drivers.
  • Leverages cross-industry data.

Approach to Technology

  • Always starts with your tools.
  • Adds to your toolbox as needed.
  • Provides training to your team.


Younes Lattenist founded Dashmap, a Rhode Island based company, to deliver long-lasting positive impact to the business community. His simple yet profound Dashmap framework is designed to empower business leaders with greater visibility and control.

Younes holds an extensive background in business strategy and international commerce, bringing impact to more than 300 businesses over the last decade. Previous endeavors include co-founding a successful marketing company, TribalVision, with a revolutionary model of client service. Prior to that, Younes was a consultant at McKinsey & Company, a global management consulting firm that serves as an advisor to the world’s leading businesses. At McKinsey, his consulting areas included marketing, operations, organization and strategy.

Younes holds an MBA from the Tuck School of Business at Dartmouth College and is a former Air Force captain. He lives in East Greenwich, Rhode Island, with his wife and twin daughters.



To get in touch, use the form below or call 401-203-5294