What we do

Growth Planning

Growth Planning

When you have big dreams for your business but don’t know how to make it happen.

Results Tracking

Results Tracking

When you don’t have the resources you need to track and improve business performance.

Owner Coaching

Owner Coaching

When you feel all alone as you’re leading your business, and you need a sounding board.


From the first time we spoke, I learned to look differently at the things my team and I do every day. The impact on our shop performance has been phenomenal. In just 3 months we experienced a 42% increase in month-over-month sales that can be directly attributed to our work with Dashmap.

Sue Benzuly, Owner
Evolve Apothecary & Spa

Dashmap delivers! After only a few weeks, we are seeing the financial benefits of better stock management. Unlike software tools, they actually come out to our shop and guide us through what we need to do. The personal attention and understanding of who we are have made this experience effective and fun.

Christine Mulhall, Co-Owner
The Good Seed Natural Food Market

Dashmap analytical capabilities alone are a game changer. Every time we meet, I see the path more clearly, whether by challenging my thinking or simply by confirming I'm on the right track. But their ability to listen and adapt to our changing needs is what makes our partnership so special and valuable.

Jan Faust Dane, Owner
Stock Culinary Goods

Many firms claim to hold the key to grow local shops' profit. They all sound good on paper but don’t work in practice because they fail to understand our day-to-day constraints. Dashmap gets it. I used to be pulled in so many directions but Dashmap put me back in control to only focus on what works.

Line Daems, Owner
Kreatelier - A Fabric Concept Store

Seeing our inventory and bundling with other brands on a daily basis has changed how we think about sales. Not only are we able to anticipate orders, reduce our lead times and increase sales at our current shops, but we also have a stronger sales story for new shops, pitching products backed by data.

Stephanie Additon, CEO
JAVA Skin Care

Who we help

Retail Shops

Retail Shops

Retail shops have a huge responsibility when it comes to bringing us the best possible products. Unfortunately, product quality is not enough. We help shop owners find paths to profit hidden in their sales and inventory data.

Service Shops

Service Shops

The demands of clients who are used to the e-commerce environment are redefining what service means today. Service providers are under constant pressure. We help increase resource utilization and client value.



A better world starts with the creation of great products. But in fast-moving global markets, knowing what to produce when is not easy. We help manufacturers use their sales and production data to grow their business.

How we help


We compile goals, resources, activities, results and benchmarking data to identify your most important growth drivers. Next, we develop and help implement a detailed action plan to reach your goals.


The performance of your plan, good or bad, results from your activities: some are profit drivers and others are loss drivers. We build interactive dashboards to show you which are which and why.

Performance REVIEW

Analysis of your shop optimizer helps maximize the effectiveness of your growth planner. By rigorously reviewing the impact of each initiative, we can identify which ones to keep, fix or cancel.


Younes and Anne co-founded Dashmap to bring long-lasting positive impact to local communities. Believing that local stores are the future of retail, the duo aims to help owners build a foundation that will allow their businesses to thrive. The simple yet profound Dashmap framework empowers business owners with greater visibility and control that many shops and brands typically lack.


Younes Lattenist, CEO

Younes holds an extensive background in business strategy and international commerce, bringing impact to more than 300 businesses over the last decade. Previous endeavors include co-founding a successful marketing company, TribalVision, with a new model of client service. Prior to that, Younes was a consultant at McKinsey & Company, a global management consulting firm that serves as an advisor to the world’s leading businesses. His consulting areas included marketing, operations, organization and strategy. Younes holds an MBA from the Tuck School of Business at Dartmouth College and is a former Air Force captain.


Anne Delmarquette, COO

Anne’s work has touched on every facet of the retail industry. She holds three master’s degrees, in psychology, general management and marketing, respectively. She launched her career as buyer for a European clothing and accessories company. There she became responsible for P&L, sales data and trend analysis, full-cycle retail management, supplier networks, and brand positioning. When her daughters were young, she started her own business as an independent sales consultant. She has also managed national retail accounts like Kroger and Target for well-known eyewear brands at FGX International.